Oct ‘24 - Present

Feb ‘24 - Oct ‘24 (9mos)

Reporting directly to the SVP of Marketing, I am the overall lead for NBC's DTC & Hayu audience and insights led marketing strategy. I am responsible for delivering international marketing strategy & campaigns, and working collaboratively with the Regional Brand, Commercial, Content, On-Platform, Social and Acquisition marketing teams.

Aug ‘22 - Feb ‘24 (1yr 7mos)

As the Head of Marketing, I oversaw the management of Spotify’s brand in the UK+IE, including managing all aspects of consumer marketing to further define Spotify as central to music culture, and leading multi-platform marketing initiatives to drive consumer awareness and preference for the brand. During my tenure, we launched our first-ever fandom strategy to engage our youth audiences around Sport, Gaming, Fashion & Entertainment driving record growth in social & brand KPIs.

I also represented Marketing as part of the UK+IE Leadership team to help define the overall strategy for the market.

Mar ‘20 - Aug ‘22 (2yrs 5 mos)

Key strategic support to the Head of Marketing across all facets of the business, from overall brand strategy, delivery of global and local marketing campaigns, partnerships, experiential, media planning, and marketing insights & KPI measurement. During my tenure, we delivered a number of award-winning campaigns and initiatives to drive innovation and growth across the business.

Oct ‘17 -  Mar ‘20 (2yrs 6mos)

Spearheaded Spotify’s EMEA social media strategy and execution across UK&I, France, Belgium, Netherlands, South Africa & Nordics. Responsible for overall social media strategy aligned with market OKRs, budget management, agency relationships, content creation, and reporting to key senior stakeholders.

Sep ‘15 - Sep ‘17 (2yrs 1mo)

With experience across global Sports, Entertainment, Fashion, FMCG and Technology sectors; I acted as the key client lead across a multitude of world-renowned brands including Netflix, adidas, VISA, LinkedIn, PepsiCo (Gatorade & Walkers), Domino’s Pizza, Heineken, first direct, Lenovo, Lavazza (Wimbledon), and Diesel.

Jun ‘12 - Sep ‘15 (3yrs 4mos)

Led a team of 3 on all digital projects including website management, content creation, social media, email marketing, CRM marketing, and developed the companies’ first mobile app for our flagship London conference at Chelsea FC.

Oct ‘11 - Jun ‘12 (9mos)

Assisted Directors with management of professional athletes across Golf, Football, Rugby & Cricket. Responsibilities included day-to-day personal requests, relationship building, sponsorships, recruitment and social media management.