• "Fraser is a Senior marketing leader with in depth experience driving brand and business growth KPIs via innovative marketing initiatives. Strategic leader who is passionate and data driven, well respected across the industry and in the marketing community. Had a great pleasure working with Fraser at Spotify in the past and now at NBCU, can’t recommend him enough as one of the best marketing professionals I’ve ever worked with. "

    Olga Puzanova - SVP Marketing Hayu & DTC, NBCUniversal

  • "Fraser was a great partner during his time at Spotify. He was always someone I could depend on when pressure testing new strategies, plans, ideas. He's a very versatile marketer that covered a lot of ground in his role - from strategy to creative to media to operations. He did great work leading one of Spotify's most important global markets."

    Matthew Luhks - Senor Director of Global Marketing, Spotify

  • "Fraser is a strategic thinker and marketing leader with a deep understanding of marketing and cultural trends as well as consumer/user behaviour. He consistently demonstrated a keen eye for identifying opportunities to enhance our brand presence and engagement across all relevant social media platforms. His ability to develop and execute effective campaigns was truly impressive, resulting in increased brand love and audience engagement. Fraser consistently delivered high-quality work with highly positive business impact."

    Heiner Kuhlmann - Director Marketing, Spotify

  • "I know Fraser to be an incredibly talented & passionate Senior Marketing Leader. I always appreciated his strategic thinking, creativity, and thoughtfulness. He moves seamlessly between regional and international programs - understands how to connect marketing and business objectives, and is an expert in finding innovative ways to drive brand and product growth forward. Aside from his many professional achievements and leadership, Fraser is an amazing colleague, a beloved teammate, and someone I am very proud to have shared my journey with."

    Marius Schaefer - Global Marketing, Spotify

  • "Fraser's strategic, data-driven thinking and ability to triage opportunities at speed make him a skilled marketer and leader who's can intelligently manage investment decisions across business priorities and deliver measurable impact across KPIs, through the funnel. His culture-fluent, customer-centric approach saw him and the UK/IE team deliver amazing results through partnerships, creative/media innovations and brand experiences. Fraser is the perfect balance of informed intelligence with strong creative instincts, a desire to innovate and an ability to foster collaboration across functions to get the best possible work to market. "

    Rosie Rothery - Head Of Marketing AUNZ, Spotify

  • "I have been lucky enough to work closely with Fraser over the past few years and have been witness to Fraser's strategic, well organised and innovative way of working. Fraser will lead on many big ideas whilst keeping consistent with team OKRs, measurement plans and business goals to ensure we drive focus and results. Fraser's vast experience within leadership, social, digital experiences, partnerships and creative allow for Fraser to be a well rounded marketeer, leader and mentor to many."

    Lucy Edwards - Senior Marketing Manager, Spotify

  • "I had the pleasure of working with Fraser from 2020-2023. He is smart, strategic and articulate. In my experience of working with him, he has a Global mindset, consistently uses data to identify gaps & white space opportunities and is someone who thrives at partnering with different stakeholders across the marketing org to create marketing campaigns and partnerships that deliver both business results but also on their innovation and creativity. He is also someone you can really trust and as a result is able to build strong partnerships and is highly influential."

    Tasha Lenton - Associate Director Global + EMEA Media, Spotify

  • "I feel incredibly fortunate to have had Fraser as my manager for over 2 years. He is extremely creative when it comes to elevating content ideas and has a personable leadership style needed to inspire teams. His passion for driving forward meaningful partnerships such as VERSUS: race inequality in women's football, Nike: Make Moves & developing an award-winning podcast with The Black Curriculum was nothing short of inspirational. Fraser would be an asset to any team and I'm extremely grateful to have had the opportunity to work alongside him!"

    Jade Greene - Social Marketing Manager, Spotify

  • "I had the pleasure of working with Fraser during my time at Spotify. Fraser is a brilliant leader who can strategise and drive ideas forward with meaningful impact. He is incredibly collaborative, insightful and brings out the best in his team. As my manager and mentor, I’ve learnt so much from him and have no doubt you will too. If you get the chance to work with Fraser, count yourself lucky!"

    Elaine Seow - Marketing Manager, Spotify