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Fraser Stapleton

Marketing, Brand
& Growth Senior Leader

Brand builder. Culture connector. Growth driver.

Career

Experience

Oct 2024 — Present

Head of Marketing, EMEA

Coinbase

Overall lead for Coinbase's EMEA consumer marketing strategy across growth, acquisition, integrated brand, paid media, partnerships, and owned channel marketing. Driving regional brand campaigns including the Aston Martin F1 partnership activation and 'Everything Is Fine' integrated brand campaign. Responsible for scaling Coinbase's presence across key European markets.

Feb — Oct 2024

Global Marketing Director, DTC & Hayu

NBCUniversal

Reporting to the SVP of Marketing, led NBC's DTC & Hayu audience and insights led marketing strategy. Delivered international marketing strategy & campaigns across Regional Brand, Commercial, Content, On-Platform, Social and Acquisition teams. Led the Below Deck D8 Studio experiential activation and overhauled the global Hayu marketing approach across 28 markets.

Aug 2022 — Feb 2024

Head of Marketing UK&I

Spotify

Oversaw Spotify's UK+IE brand — all consumer marketing, multi-platform initiatives, first-ever fandom strategy around Sport, Gaming, Fashion & Entertainment driving record growth. UK+IE Leadership team member. Led Wrapped 2022/2023 UK activations, Who We Be live events, Wrapped Live at Drumsheds, Notting Hill Carnival Sounds, FC Barcelona partnership, MAINS at London Fashion Week, and the Nike × Spotify 'Make Moves' collaboration.

Mar 2020 — Aug 2022

Marketing Lead UK&I

Spotify

Strategic support across brand strategy, global/local campaigns, partnerships, experiential, media planning, and insights. Multiple award-winning campaigns including 'Listen Like You Used To' (D&AD award), 'Listening Together', and 'Only You'. Delivered Spotify's first UK fandom activations and scaled the social-first marketing approach across the region.

Oct 2017 — Mar 2020

Social Marketing Manager EMEA

Spotify

Spearheaded EMEA social strategy across UK&I, France, Belgium, Netherlands, South Africa & Nordics. Managed strategy, budget, agencies, content creation, and senior stakeholder reporting. Grew social presence and engagement across multiple markets, launched Spotify's Pet Playlist social campaign and Stranger Things × Netflix cross-platform activations.

Sep 2015 — Sep 2017

Account Manager

We Are Social

Client lead for Netflix, adidas, VISA, LinkedIn, PepsiCo (Gatorade & Walkers), Domino's Pizza, Heineken, first direct, Lenovo, Lavazza, and Diesel across global sectors. Delivered award-winning social and digital campaigns including adidas Tango Squad influencer programme, VISA Beating Heart Olympics campaign, Domino's Dom The Pizza Bot, and LinkedIn's The Way In careers initiative.

Fraser Stapleton — Marketing, Brand and Growth Senior Leader

About

Fraser Stapleton — Marketing, Brand & Growth Senior Leader

A marketing, brand and growth senior leader with extensive experience driving brand and business growth KPIs via innovative marketing initiatives and brand strategy. Currently Head of Marketing EMEA at Coinbase, leading consumer marketing strategy across growth, acquisition, integrated brand, paid media, partnerships, and owned channel marketing. Previously led UK&I marketing at Spotify and global DTC marketing at NBCUniversal, overseeing some of the biggest global brands in entertainment, technology, music & sports.

Since 2019, recognised as one of the most influential marketing leaders in the UK — featured in The Drum's Future 50 & AdWeek's Rising Stars in Brand Leadership.

Brand & Marketing Strategy

Brand Campaigns

Acquisition & Growth

Product Marketing

Partnerships & Sponsorship

Digital & Social

Influencers & Affiliates

PR & Comms

Analytics & Insights

Artificial Intelligence

Portfolio

Brands

0

Campaigns & Initiatives

Work & Awards

Everything Is Fine campaign — Coinbase

Everything Is Fine

Coinbase

Aston Martin F1 — London campaign — Coinbase

Aston Martin F1 — London

Coinbase

Wrapped 2023 campaign — Spotify

Wrapped 2023

Spotify

Wrapped Live — Drumsheds campaign — Spotify

Wrapped Live — Drumsheds

Spotify

Day 1 Club — RAP UK campaign — Spotify

Day 1 Club — RAP UK

Spotify

Wrapped 2022 campaign — Spotify

Wrapped 2022

Spotify

Spotify × FC Barcelona — Rosalía campaign — Spotify

Spotify × FC Barcelona — Rosalía

Spotify

Small Talks campaign — Spotify

Small Talks

Spotify

Oddly Specific Feels campaign — Spotify

Oddly Specific Feels

Spotify

Notting Hill Carnival Sounds campaign — Spotify

Notting Hill Carnival Sounds

Spotify

Listen Like You Used To campaign — Spotify

Listen Like You Used To

Spotify

Spotify Island — Roblox campaign — Spotify

Spotify Island — Roblox

Spotify

MAINS — London Fashion Week campaign — Spotify

MAINS — London Fashion Week

Spotify

Nike × Spotify — Make Moves campaign — Spotify

Nike × Spotify — Make Moves

Spotify

Who We Be Live — London campaign — Spotify

Who We Be Live — London

Spotify

Who We Be Live — Manchester campaign — Spotify

Who We Be Live — Manchester

Spotify

Who We Be Live — Birmingham campaign — Spotify

Who We Be Live — Birmingham

Spotify

Today's Top Hits — Hit Station campaign — Spotify

Today's Top Hits — Hit Station

Spotify

The Equaliser — Women's Football campaign — Spotify × VERSUS

The Equaliser — Women's Football

Spotify × VERSUS

Wireless After Party campaign — Spotify

Wireless After Party

Spotify

Greasy Tunes Café campaign — Spotify

Greasy Tunes Café

Spotify

Louis Theroux Podcast campaign — Spotify

Louis Theroux Podcast

Spotify

Sounds of Black Britain campaign — Spotify × The Black Curriculum

Sounds of Black Britain

Spotify × The Black Curriculum

Headie One — Instagram AR campaign — Spotify

Headie One — Instagram AR

Spotify

Listening Together campaign — Spotify

Listening Together

Spotify

Equal Players — WWC campaign — Spotify

Equal Players — WWC

Spotify

Only You campaign — Spotify

Only You

Spotify

Ice Spice — Wireless campaign — Spotify

Ice Spice — Wireless

Spotify

Daily Duppy × GRM Daily campaign — Spotify

Daily Duppy × GRM Daily

Spotify

London City Lionesses campaign — Spotify × VERSUS

London City Lionesses

Spotify × VERSUS

Windrush 75 Podcast campaign — Spotify

Windrush 75 Podcast

Spotify

Pet Playlist campaign — Spotify

Pet Playlist

Spotify

The Free App campaign — Spotify

The Free App

Spotify

Stranger Things × Spotify campaign — Spotify × Netflix

Stranger Things × Spotify

Spotify × Netflix

Upside Down Playlist campaign — Spotify × Netflix

Upside Down Playlist

Spotify × Netflix

May The 4th — Star Wars campaign — Spotify × Disney

May The 4th — Star Wars

Spotify × Disney

Music, Meet Podcasts campaign — Spotify

Music, Meet Podcasts

Spotify

Audiobooks Launch campaign — Spotify

Audiobooks Launch

Spotify

Censored — Anti-Competition campaign — Spotify

Censored — Anti-Competition

Spotify

Your First Episode campaign — hayu / NBCUniversal

Your First Episode

hayu / NBCUniversal

Below Deck — D8 Studio campaign — hayu / NBCUniversal

Below Deck — D8 Studio

hayu / NBCUniversal

Tango Squad campaign — adidas

Tango Squad

adidas

Beating Heart — Olympics campaign — VISA

Beating Heart — Olympics

VISA

Dom The Pizza Bot campaign — Domino's Pizza

Dom The Pizza Bot

Domino's Pizza

G-Mode — Messi UCL campaign — Gatorade / PepsiCo

G-Mode — Messi UCL

Gatorade / PepsiCo

Walkers United — UCL campaign — Walkers / PepsiCo

Walkers United — UCL

Walkers / PepsiCo

The Way In campaign — LinkedIn

The Way In

LinkedIn

Goodweird campaign — Lenovo

Goodweird

Lenovo

Wimbledon — The Queue campaign — Lavazza

Wimbledon — The Queue

Lavazza

#ThinkFirst campaign — Lenovo

#ThinkFirst

Lenovo

What People Say

Testimonials

Fraser is a Senior marketing leader with in depth experience driving brand and business growth KPIs via innovative marketing initiatives. Strategic leader who is passionate and data driven, well respected across the industry. Can't recommend him enough as one of the best marketing professionals I've ever worked with.

Olga Puzanova

SVP Marketing Hayu & DTC, NBCUniversal

Fraser was a great partner during his time at Spotify. Always someone I could depend on when pressure testing new strategies. A very versatile marketer — from strategy to creative to media to operations. He did great work leading one of Spotify's most important global markets.

Matthew Luhks

Senior Director Global Marketing, Spotify

A strategic thinker with a deep understanding of marketing and cultural trends as well as consumer behaviour. His ability to develop and execute effective campaigns was truly impressive, resulting in increased brand love and audience engagement. Consistently delivered high-quality work with positive business impact.

Heiner Kuhlmann

Director Marketing, Spotify

An incredibly talented & passionate Senior Marketing Leader. He moves seamlessly between regional and international programs — understands how to connect marketing and business objectives, and is an expert in finding innovative ways to drive brand and product growth forward. An amazing colleague and beloved teammate.

Marius Schaefer

Global Marketing, Spotify

Fraser's strategic, data-driven thinking and ability to triage opportunities at speed make him a skilled marketer and leader. His culture-fluent, customer-centric approach delivered amazing results through partnerships, creative/media innovations and brand experiences. The perfect balance of informed intelligence with strong creative instincts.

Rosie Rothery

Head of Marketing AUNZ, Spotify

Strategic, well organised and innovative. Fraser leads on many big ideas whilst keeping consistent with team OKRs, measurement plans and business goals. His vast experience within leadership, social, digital experiences, partnerships and creative allow for Fraser to be a well rounded marketeer, leader and mentor.

Lucy Edwards

Senior Marketing Manager, Spotify

Smart, strategic and articulate. Has a Global mindset, consistently uses data to identify gaps & white space opportunities and thrives at partnering across the marketing org. Someone you can really trust — able to build strong partnerships and is highly influential.

Tasha Lenton

Assoc. Director Global + EMEA Media, Spotify

Incredibly fortunate to have had Fraser as my manager. Extremely creative when it comes to elevating content ideas with a personable leadership style needed to inspire teams. His passion for driving forward meaningful partnerships was nothing short of inspirational. Fraser would be an asset to any team.

Jade Greene

Social Marketing Manager, Spotify

A brilliant leader who can strategise and drive ideas forward with meaningful impact. Incredibly collaborative, insightful and brings out the best in his team. As my manager and mentor, I've learnt so much from him. If you get the chance to work with Fraser, count yourself lucky!

Elaine Seow

Marketing Manager, Spotify