Spotify on balancing innovation and consistency with the launch of Wrapped 2022
Nov 2022 - The Drum
Since launching in 2012, Spotify has been constantly evolving. From a solely music streaming platform to introducing podcasts and audiobooks, innovation has been central to the app building its popularity.
However, when it comes to communicating with consumers, consistent messaging and marketing with clear themes is crucial, says head of consumer marketing, UK and Ireland, Fraser Stapleton.
Welcome to our second instalment of The Drum’s Future 50, recognising the world’s most exciting up-and-coming brand marketers.
As part of our year-long focus on the Marketer of the Future, we asked our readers to tell us about the colleagues and clients they considered the most outstanding new talents in our industry.
Meet The Drum's Future 50 – a new generation of global marketers
Mar 2019 - The Drum
We’re so excited to honour the class of Rising Stars in Brand Leadership later this month at Social Media Week London.
Ahead of their interviews on the Brand Leaders Stage, we sat down with them to learn more about their career trajectories, biggest challenges, how they want to change our industry for good.
7 Questions for the Rising Stars of Brand Leadership
Oct 2019 - Social Media Week
The vast majority of social media marketers have probably never considered Reddit as a viable platform for their brand activity. But with the recent release of Reddit’s official mobile app, I thought it would be a good time to look at the misunderstood platform, shining an optimistic light on brand opportunities for the so-called 'front-page of the internet' for those who are new to Reddit.
Why Reddit represents high risk, but also high reward for brands
May 2016 - The Drum