Fraser Stapleton
Marketing, Brand
& Growth Senior Leader
Brand builder. Culture connector. Growth driver.
Career
Experience
Oct 2024 — Present
Head of Marketing, EMEA
Coinbase
Overall lead for Coinbase's EMEA consumer marketing strategy across growth, acquisition, integrated brand, paid media, partnerships, and owned channel marketing. Driving regional brand campaigns including the Aston Martin F1 partnership activation and 'Everything Is Fine' integrated brand campaign. Responsible for scaling Coinbase's presence across key European markets.
Feb — Oct 2024
Global Marketing Director, DTC & Hayu
NBCUniversal
Reporting to the SVP of Marketing, led NBC's DTC & Hayu audience and insights led marketing strategy. Delivered international marketing strategy & campaigns across Regional Brand, Commercial, Content, On-Platform, Social and Acquisition teams. Led the Below Deck D8 Studio experiential activation and overhauled the global Hayu marketing approach across 28 markets.
Aug 2022 — Feb 2024
Head of Marketing UK&I
Spotify
Oversaw Spotify's UK+IE brand — all consumer marketing, multi-platform initiatives, first-ever fandom strategy around Sport, Gaming, Fashion & Entertainment driving record growth. UK+IE Leadership team member. Led Wrapped 2022/2023 UK activations, Who We Be live events, Wrapped Live at Drumsheds, Notting Hill Carnival Sounds, FC Barcelona partnership, MAINS at London Fashion Week, and the Nike × Spotify 'Make Moves' collaboration.
Mar 2020 — Aug 2022
Marketing Lead UK&I
Spotify
Strategic support across brand strategy, global/local campaigns, partnerships, experiential, media planning, and insights. Multiple award-winning campaigns including 'Listen Like You Used To' (D&AD award), 'Listening Together', and 'Only You'. Delivered Spotify's first UK fandom activations and scaled the social-first marketing approach across the region.
Oct 2017 — Mar 2020
Social Marketing Manager EMEA
Spotify
Spearheaded EMEA social strategy across UK&I, France, Belgium, Netherlands, South Africa & Nordics. Managed strategy, budget, agencies, content creation, and senior stakeholder reporting. Grew social presence and engagement across multiple markets, launched Spotify's Pet Playlist social campaign and Stranger Things × Netflix cross-platform activations.
Sep 2015 — Sep 2017
Account Manager
We Are Social
Client lead for Netflix, adidas, VISA, LinkedIn, PepsiCo (Gatorade & Walkers), Domino's Pizza, Heineken, first direct, Lenovo, Lavazza, and Diesel across global sectors. Delivered award-winning social and digital campaigns including adidas Tango Squad influencer programme, VISA Beating Heart Olympics campaign, Domino's Dom The Pizza Bot, and LinkedIn's The Way In careers initiative.


















































